With over 300 restaurants and more than 150 franchisees, New York Pizza (NYP) is a leading franchise formula within the Dutch hospitality industry. It is a huge operation, with more than 10,000 employees. Behind the scenes, such an organization requires a recruitment approach that is reliable, effective, transparent, and future-proof.
Smart recruitment flow for franchisees
In collaboration with Matchlab, NYP developed a smart, scalable recruitment flow on top of the Recruitee platform, part of Tellent. This automatically matches applicants to suitable locations—based on their preferences and travel distance—while franchisees retain full control over their own processes.
An important starting point: NYP does not employ a central recruiter. Thanks to this solution, responsibility lies where it should: with the franchisee themselves. Matchlab provides the structure, overview, and technological support to make this possible.
Franchisees are in control of their recruitment activities—with a reliable and technical solution that acts as a recruitment assistant. This keeps the process personal and effective.
The challenge: maintaining control in a decentralized organization
Previously, applicants could only apply to one branch at a time. If they were rejected at one location, they had to start all over again at another location. This was not ideal for the candidate and was also inefficient for the organization. It led to extra administrative pressure for franchisees and an incomplete overview for NYP.
The desire: a solution that works for everyone. For the candidate, for the franchisee, and for the central organization.
The solution: smart remote matching and candidate preference
Applicants now respond to a single central vacancy for each position. During the application process, they indicate:
- What their zip code is
- How far they want to travel
- And (optional) what their preferred location is
The system automatically matches each applicant to the most suitable location based on their preferences. If there is no response or a rejection, the candidate is automatically moved on to the next suitable location within the specified travel distance.
This keeps the process moving—without the need for manual intervention.
The impact: more control, less work, better experience
For candidates:
- Relevant match based on personal preference
- Prompt follow-up and clear communication
- More chances of getting a job, without having to apply again
- Positive experience with NYP as an employer
For franchisees:
- Complete control over their own recruitment process
- One clear funnel for all job applications
- An automated process that saves time
- More suitable candidates, less manual work
- Support without loss of independence
For NYP Group:
- Continuous insight into application flows and responsiveness
- Ability to control and optimize
- Recruitment as an extension of the employer brand
- A scalable structure that is ready for further growth
The role of Matchlab: technology that enhances recruitment
At Matchlab, we believe that technology should enhance recruitment—not replace it. We don't build new systems, but leverage the power of existing platforms such as Recruitee (Tellent) and extend them with custom integrations.
This is how we help our clients—such as NYP—get the most out of their recruitment technology. With a professional, accessible approach and solutions that deliver immediate results.
We are proud of this because we don't just advise, we prove that it works.
Ready for a recruitment process that works and is scalable?
We help organizations maintain control over their recruitment without compromising on speed or quality.
